About the project
Ankara Tezgah manufactures and installs kitchen countertops in a large number of materials and brands, including granite, marble, Çimstone, Belenco, Silestone, Dekton and porcelain.
Starting point
Search behavior in this sector is very distinct: nobody searches for “kitchen countertop”; they search for “Çimstone countertop prices”, “granite kitchen countertop Ankara” or “Belenco countertop”. In other words, visitors already know the brand or material. A single product page can’t meet all of that demand.
Our approach
- We gave every material and brand its own page. Maxton, Lamar, Silestone, Dekton, marble, granite, Çimstone, Belenco, Calisco, Coante and Sadestone were each treated separately; every page meets its own search intent.
- We worked the city into the content. Ankara-focused local search was reflected in headings and content without forcing it.
- We made models visually comparable. Choosing a countertop is a visual decision; the featured models were set up as a showcase.
- We kept contact on every page. In this business, conversion happens by phone, not by filling out a form; contact details stay accessible throughout the page.
The result
The result is a product-focused site that branches out by material and brand instead of relying on a single general page, with each branch meeting its own search.
