About the project
Özkeser Law | Mediation | Consulting mainly serves clients in economic crimes, tax offences, tax law, commercial law, intellectual and industrial property rights, expropriation disputes and employment law.
The hard part
Law firm websites have two traps: either overly corporate, cold language, or bold promises that strain professional ethics. On top of that, visitors usually arrive at a stressful moment — they’re looking for information but don’t want to be sold to. And the practice areas are very different from each other; someone coming about criminal law doesn’t need the same thing as someone coming about real estate law.
How we built it
- We made each practice area its own entrance. Criminal law (economic crimes), commercial, employment, real estate and intellectual property law each got their own heading; intent coming from search engines lands directly on the relevant page.
- We highlighted the preventive-law message. The “protect yourself before disputes arise” approach made the advisory side visible, not just post-litigation work.
- We positioned mediation as a separate service. Alternative dispute resolution was given its own heading so it wouldn’t stay in the shadow of litigation.
- We built authority through articles. The legal updates section gives visitors value and provides a constantly refreshed layer for search visibility.
- We opened a clear path to an appointment. An appointment request — the visitor’s one concrete step — was kept reachable from every page.
The result
The result is a firm website that maintains professional seriousness, separates practice areas according to search intent and brings visitors to an appointment without exaggerated promises.
