About the project
TourismSoft is a B2B/B2C travel technology (SaaS) provider that brings 13 travel products together on a single platform: flights, hotels, tours, transfers, car rental, buses, trains, villas, events, boats, ferries, visas and health tourism. It operates at global scale with more than 90 live API integrations and an inventory of over 3 million hotels.
The hard part
This site doesn’t have one target audience; it has three: individual consumers who will use the platform directly (B2C), sub-agents and partners who will sell the platform through their own agencies (B2B), and corporate buyers who will manage company travel. Each arrives with a different question — one asks “where do I buy a ticket?”, another “can I sell this infrastructure under my own brand?”, the third “how do I control the budget approval flow?”. On top of that, because the buyers are corporate and technical, persuasion isn’t built on a list of technical features but on scale and trust: number of APIs, inventory size, uptime guarantees, data compliance.
How we built it
- We turned scale into proof. Figures like “92+ integrations”, “3M+ hotel inventory” and “13 product modules” sit at the very top of the page as concrete indicators of capacity, not abstract promises.
- We moved trust closer to the moment of purchase. PCI-DSS and GDPR compliance and a 99.9% uptime guarantee were made visible exactly where corporate buyers hesitate — next to the call for a quote.
- We split demand in two. “Request Demo” for visitors who decide on their own, “Talk to Sales” for corporate buyers who want a sales conversation — instead of squeezing everything into one CTA, we sent two different intents down two different paths.
- We presented product depth without scattering it. Rather than burying 13 modules (flights, hotels, tours, transfers, cars, buses, trains, villas, events, boats, ferries, visas, health tourism) in one long list, we turned them into a browsable structure.
- We built global positioning into the language too. The site was built English-first with a Turkish option, reflecting that the SaaS’s target market is global, not local.
The result
The result is a corporate SaaS marketing site that serves three different buyer segments on one site, turns technical scale into a trust signal and routes demand to the right channel based on intent.
