About the project
Atak Matbaa has been in the printing business since 1994; based in Avcılar, it offers offset printing, promotional products and advertising services.
The hard part
Demand in printing is extremely fragmented: one customer wants business cards, another a catalog, another promotional items, another signage. Visitors usually search for a single product, and if they don’t see it on the page they leave. The work is also largely local — customers look for a printer near them.
Our approach
- We listed products and services openly. Print types and promotional products were organized into a browsable structure; visitors see what they came for in the list.
- We worked local search into the content. Location-based searches like “Avcılar printer” were met naturally in the heading and content structure.
- We brought the experience forward. Continuous operation since 1994 was used as a more concrete signal of trust than a claim of quality.
- We shortened the path to a quote. Since print pricing varies job by job, the flow leads to quick contact rather than a catalog.
The result
The result is a printing company site that meets fragmented demand in an orderly way, stays visible in local search and moves visitors quickly to a quote.
