About the project
Ayvalıktan Tadınca is a brand producing olives and olive oil at Çardak Tepe in Edremit Ayvalık.
The hard part
The olive oil market is a crowded shelf, and almost every brand says the same thing: natural, fresh, high quality. Those words no longer mean anything. The one thing that creates separation is origin — which region, which spot, which trees. In this sector, Ayvalık carries value in itself.
Our approach
- We put origin at the center. Ayvalık and Çardak Tepe were brought forward as a concrete, verifiable point of difference in place of a generic promise of “naturalness”.
- We simplified the product. The olive and olive oil products were presented as a calm showcase rather than a crowded catalog.
- We let the imagery work for the product. In this category, the shade and texture of green are more persuasive than copy; the visual language was built around that.
- We kept the brand voice understated. In keeping with a local producer’s identity, we chose a tone based on storytelling rather than claims.
The result
The result is a plain product site that sets the brand apart in a crowded category through its origin.
