About the project
Beste Menajerlik works across a wide range of services, including artist management, concert organization, sound, lighting and stage setup, shopping mall events, production and press consulting.
Starting point
In this sector, a site speaks to two separate audiences at once: corporate clients looking for an artist for an event, and artists looking for representation. Both come to the same page but want completely different things. And when the list of services is long, visitors can lose their own need in the list.
Our approach
- We broke the services apart. Event organization, concerts, sound-light-stage, mall events, artist management, production and press consulting were split into separate headings instead of one long list; visitors go straight to what they need.
- We put the represented artists up front. In this business, the strongest evidence is the roster itself; the artist management section was positioned as a showcase of its own.
- We answered “what do we do?” directly. Instead of corporate language, we chose a clear narrative explaining how the work gets done.
- We kept current work visible. A news section was added as a live layer showing that the company is active.
The result
The result is a site that presents a broad range of services without scattering them, and directs both corporate clients and artists to the right section.
