About the project
Edra Tasarım does furniture manufacturing, office and home decoration, bathroom decoration, interior decoration and renovation work in Ankara. Production and installation run under one roof.
Starting point
In this sector, customers don’t search for “furniture” but by room: kitchen cabinets, wardrobes, hall units, bathroom cabinets. The company is also both a manufacturer and an installer — if those two aren’t told separately, customers assume it’s just a retailer and give the renovation work to someone else.
Our approach
- We separated products by room. Kitchen, bathroom, hall units, wardrobes and office furniture each got their own heading; the site structure now matches how customers search.
- We told production and installation together. The single-source process from manufacturing to assembly was brought forward as the company’s point of difference.
- We made renovation its own service. Decoration and renovation were positioned in their own space so they wouldn’t sit in the shadow of furniture sales.
- We accounted for local search. Ankara-focused furniture and decoration searches were addressed in the content structure.
The result
The result is a site that matches how customers think — room by room — and shows production and installation capability together.
