About the project
EFDA produces modern industrial doors and access systems built to high standards. The products serve different operating environments such as factories, logistics facilities and commercial buildings.
The hard part
The person choosing an industrial door is usually a technical manager, and they evaluate the product not on its own but together with a usage scenario: in which facility, at what frequency, with what insulation requirement. A catalog that only lists products doesn’t answer that question.
Our approach
- We built three separate axes. Products, solutions and users were given separate headings; visitors can start either from a product or from their own sector.
- We tied the solution to the scenario. Product features were explained not in isolation but alongside the need they answer.
- We brought the emphasis on standards forward. The message of compliance and standards — decisive in industrial purchasing — was kept at the center of the structure.
- We kept the visual language industrial. A plain, technical visual narrative was chosen to convey the scale and solidity of the product.
The result
The result is an industrial product site that guides the technical decision-maker through products, solutions and usage scenarios.
