About the project
Harun Kumaşçılık works in knitted and jersey fabric with advanced production technology and growing yarn production capacity; its business model is built on wholesale.
The hard part
The fabric buyer is a garment manufacturer — a professional looking for continuous supply at high volume. What matters to them isn’t design but capacity: can you meet this volume, is the quality standard consistent? Sites in this sector tend to look alike and never answer that question.
Our approach
- We put capacity at the center of the message. Production technology and yarn capacity were brought forward as the main argument, not as decoration.
- We matched the product language to the sector. The exact phrases buyers search for, like “knitted fabric” and “jersey fabric”, were built into the heading structure.
- We told production and wholesale together. For the buyer the two aren’t separate; the advantage of buying direct from the manufacturer was positioned accordingly.
- We kept it plain. The B2B visitor is looking for information, not a showcase; the interface was stripped of unnecessary layers.
The result
The result is a manufacturer’s site that states its production strength and product focus directly, and moves the professional buyer to contact quickly.
