About the project
Palme Textile is a textile group specializing in knitted elastic, woven elastic, ribbon and lace products. The products are aimed not at end consumers but at garment and textile manufacturers.
Starting point
Accessory textiles are a small but critical part of the finished product. Buyers here aren’t looking for a brand story but for product variety and continuity of supply. Collecting four separate product families under a single heading makes the group a buyer is after invisible.
Our approach
- We separated the product families. Knitted elastic, woven elastic, ribbon and lace were handled under their own headings; each corresponds to a different buyer need.
- We brought production capability forward. The message of capacity and continuity — what decides things in B2B textiles — was placed at the center of the structure.
- We focused the imagery on the product. Weave density and pattern are what buyers actually assess; product photography was built around that.
- We kept the corporate tone plain. We chose a narrative aimed at professional buyers and stripped of unnecessary marketing language.
The result
The result is a corporate site that presents four separate product families without blurring them, and puts production capability up front.
