About the project
Keleş Tekstil is an export-focused manufacturer working in knitted and combed cotton fabric. Its production range is broad, covering single jersey, piqué, interlock, two-thread, three-thread and rotation printing.
The hard part
Because the target audience is the buyer abroad, the site’s primary language had to be English. But international textile buyers look for something different from local ones: not just a product list, but assurance of production standards and capacity. That’s their biggest risk with a supplier they’ll work with remotely.
Our approach
- We built the product range around its technical names. International sector terms such as two yarn knitting, supreme, lacost, interlock and rotation printing were used directly.
- We tied quality to consistency. The message of “quality unchanged from the past to today” was positioned as the promise of stability a remote buyer looks for.
- We put capacity forward. Growing production capacity and an expanding product range were made visible to pass the export buyer’s first screening.
- We made English the primary language. The content structure was built around the international visitor first.
The result
The result is an export site that speaks the international buyer’s language and puts production capacity and consistent quality up front.
