About the project
With more than 20 years of experience, Ömre Tekstil manufactures and wholesales cotton knitted fabric, with a broad range covering piqué, single jersey, lycra two-thread, three-thread and fleece.
The hard part
Product names in this sector are extremely technical: “30/1 combed piqué”, “30/100 lycra two-thread”, “30/70/10 combed three-thread”. Buyers search with exactly those codes. A site that groups products under general headings makes the specific type the buyer is after invisible.
Our approach
- We listed products by their type code. Every fabric type appears separately under its own name; buyers find the specific product they’re looking for directly.
- We turned experience into trust. More than 20 years of operation was brought forward for buyers who worry about continuity of supply.
- We made custom production visible. Made-to-order capability, such as school orders and custom striped piqué production, was emphasized separately.
- We made room for current announcements. Operational information such as a new address was kept in a visible layer for regular customers.
The result
The result is a B2B site that lists a technical product range in the buyer’s own language and puts the message of supply continuity up front.
