About the project
Since 2006, Incomet Enerji has worked in low and medium voltage power transmission systems, multi-cable transit solutions, industrial plug-and-socket systems and ex-proof products. It represents the solutions of global brands such as MARECHAL, MENNEKES, MCT Brattberg, Parker Hannifin and BRADY.
The hard part
In distribution, a site has to meet two different search intents at once: some visitors arrive with a brand name (“MENNEKES socket”), others with a sector problem (“panel solution for a mine”). And when the number of represented brands is high, the product tree gets complicated fast.
How we built it
- We opened two separate entrances, by brand and by sector. Each represented brand got its own heading, and a sector-based navigation was built in parallel. Whichever route visitors take, they reach the right product.
- We made application areas concrete. Fields such as marine, mining, ports and petrochemicals were explained with examples; industrial buyers don’t decide without seeing the product in their own environment.
- We brought the strength of the global brands forward. The represented brands were placed at the center of the structure as the company’s strongest trust argument.
- We backed experience with a number. More than twenty years of industrial experience was made visible as the company’s own data.
The result
The result is a corporate site that organizes a broad brand and product portfolio around two separate search intents and carries the industrial buyer to the right solution.
