About the project
Magari Wood is a company producing wooden furniture and decoration. The business runs along two branches: selling ready-made products and delivering project-specific work.
Starting point
With wood, the purchase decision rests largely on the material itself: grain, texture, color. If the photograph can’t carry that, no amount of copy compensates. The second issue was separating products from projects — someone who wants to buy a ready-made piece of furniture doesn’t arrive with the same expectations as someone looking for a bespoke installation.
Our approach
- We separated products and projects. Ready-made products and project-specific work were handled under two separate headings; visitors move forward according to their own need.
- We put the material first. Large images carrying the texture and warmth of wood were used; image quality is a direct sales argument here.
- We matched the visual language to the material. A natural, warm palette was chosen; the interface accompanies the character of the product.
- We kept it plain. A spacious layout with plenty of whitespace was built so it never gets in front of the product.
The result
The result is a plain brand site that foregrounds the texture of wood and clearly separates ready-made products from bespoke projects.
