About the project
Özdemir Deri ve Ayakkabı Sanayi is one of the established companies in wholesale shoe leather production. It works with a broad product range, led by its roller-printed and women’s leather models.
The hard part
The buyer here is a shoe manufacturer — a professional who knows the material far better than we do. Telling them “quality leather” means nothing; they want to see the model name, the type and where it’s used. Searches are also very specific: “roller-printed leather”, “women’s leather”, “wholesale genuine leather”.
Our approach
- We separated product groups by model. The roller-printed and women’s leather models got their own pages; buyers go straight to the type they’re after.
- We matched the sector’s search language. Phrases buyers actually use, like “wholesale shoe leather” and “wholesale genuine leather sales”, were worked naturally into the content structure.
- We highlighted production capacity. In B2B, the real question is “can you supply consistently?”; the emphasis on production and workforce was used to answer that hesitation.
- We focused the imagery on the material. The texture and color of leather sit at the center of the purchase decision; product photography was built around that.
The result
The result is a B2B site that speaks the professional buyer’s language and makes product groups browsable model by model.
