About the project
Özkan Dekorasyon has offered marble work, natural stone solutions and interior decoration and renovation services since 1983. Its scope is broad, running from kitchen countertops to floor tiling and from cabinetry to renovation.
The hard part
The company works on both the material side (marble, granite, Çimstone, Belenco, Coante) and the application side (countertops, flooring, cabinetry, renovation). Customers, meanwhile, usually search very specifically: “Belenco countertop prices”, “granite floor tiling”. Gathering that many different lines of work onto one general page weakens the visibility of each.
Our approach
- We split the pages by material. Belenco, Çimstone, granite and Coante countertop models were each handled separately; every one meets its own search intent.
- We separated the application areas. Kitchen countertops, floor tiling and cabinetry were positioned under different headings.
- We made renovation its own service. Decoration and renovation got their own section so they wouldn’t sit in the shadow of material sales.
- We brought the long history forward. Continuous operation since 1983 was used as the most concrete signal of trust in this sector.
The result
The result is a product and service site that branches by material and application, with each branch meeting its own search.
