About the project
Park Otomotiv is an authorized Honda and Nissan Türkiye dealer in Istanbul; it also operates as a service center and spare parts sales point.
Starting point
Authorized dealer sites present two difficulties. First, two separate brands are represented under one roof, and visitors are usually interested in only one of them. Second, the intent of incoming visitors varies widely: some want to buy a car, some want a service appointment, some only want spare parts. Collecting all of that into a single flow wears the visitor out.
Our approach
- We separated the brands. Honda and Nissan each got their own entry point; visitors don’t wander through content for a brand they aren’t interested in.
- We handled the three intents separately. Sales, service and spare parts were split into headings that don’t blur into one another.
- We brought the authorized dealer status forward. In this sector, “authorized” translates directly into trust; it was kept prominent in headings and content.
- We accounted for local search. Istanbul-focused dealer and service searches were addressed in the content structure.
The result
The result is a dealer site that presents two brands and three different service intents without mixing them together.
