About the project
Selected Türkiye provides energy-efficient architectural and landscape lighting solutions with high-technology LED systems. It works in spaces of very different scales, including shopping malls, hotels and historic buildings; corporate holiday lighting is also among its services.
The hard part
Lighting is a service that’s hard to explain until the result is seen. The phrase “energy-efficient LED system” makes customers feel nothing; they understand only when they see a lit façade. The lines of work also differ widely: permanent architectural lighting and seasonal holiday lighting are not the same customer decision.
Our approach
- We made imagery the main means of explanation. Photographs of lit spaces were built to come before the technical copy — in this business, what persuades is the result itself.
- We separated the project types. Architectural lighting, landscape lighting and corporate holiday lighting each got their own heading.
- We brought energy efficiency forward. Since operating cost is decisive for corporate clients, efficiency was positioned as a concrete argument alongside aesthetics.
- We steered toward a site survey. Because pricing depends on the space, the flow leads to a survey and consultation request rather than a direct sale.
The result
The result is a service site that explains the outcome visually, separates different project types and drives site survey requests.
