About the project
Starline Group is an international group operating in very different sectors: reliable cargo delivery, tourism services, construction and real estate consultancy, and textile production and consultancy.
The hard part
Multi-sector group websites fall apart easily. Someone looking for cargo services has nothing in common with someone looking for textile consultancy; gather them all on one page and none of them are convinced. At the same time, the coherence of the group had to be preserved.
Our approach
- We gave the business areas equal weight. Cargo, tourism, construction-real estate and textiles each got their own heading; none was positioned as a subcategory of another.
- We kept the group identity at the top layer. The shared corporate narrative stays at the umbrella level, while detail was left to each sector’s own section.
- We built it in English. The content was written in English to match the international structure of the business.
- We kept the corporate tone plain. We chose an understated, consistent voice capable of holding different sectors together.
The result
The result is a corporate site that presents four separate business areas without mixing them, while preserving the coherence of the group.
