About the project
Supergezi is a platform producing travel content. The content runs along two main branches, Türkiye and the world, and is set up to move visitors from one route to the next.
Starting point
On content sites, the real issue isn’t design but discoverability. Visitors usually land on a single article from a search engine, and that’s where it ends. The goal here was to make the step from that one article to a second and a third feel natural.
Our approach
- We split the content into two clear branches. The Türkiye–World split simplified both navigation and the content production routine.
- We made imagery part of the narrative. In travel content, photography is the persuasion itself; large images were used so they could carry the story.
- We built in continuity. A newsletter subscription was added as a lasting channel that brings visitors back when new content goes up.
- We kept the tone inviting. Instead of the language of a corporate travel agency, we adopted a voice that speaks to readers with a traveler’s spirit.
The result
The result is a travel platform interface that makes the content discoverable and doesn’t leave readers stranded on a single article.
