About the project
Tatlı Limon Tarım works across a remarkably wide range: citrus, Mediterranean greens, Mediterranean spices, Aegean herbs, edible flowers, baby produce, vegetables, fruit and tropical products.
The hard part
The real issue was the sheer number of product types. With dozens of subcategories, visitors can’t find what they’re looking for; the bigger the catalog grows, the less usable the site becomes. On top of that, some of these products are aimed at end consumers and others at restaurants and wholesalers — edible flowers and the vegetable group don’t go to the same buyer.
Our approach
- We split the catalog into meaningful groups. Products were gathered under their own headings: citrus, greens, spices, herbs, flowers and vegetables-fruit. Instead of one long list, the result is a structure you can browse.
- We brought niche products forward. Distinguishing products like edible flowers and Aegean herbs were positioned so they wouldn’t get lost in the crowd — this is exactly where the company differs from its competitors.
- We supported the catalog visually. In fresh produce, image quality converts directly into trust; the gallery was built for that purpose.
- We kept contact next to the product. Since wholesale requests come by phone, contact details were placed inside the catalog flow.
The result
The result is a catalog experience that presents a broad product range without scattering it, and keeps niche products visible.
