About the project
Lyft Rent A Car is a company providing international car rental services. The site runs in three languages — English, Turkish and Arabic — and in USD, TRY and EUR.
Starting point
In car rental, visitors arrive comparing options and their patience is very short. Every extra step in the booking flow means a lost customer. On top of that came the complexity of a multilingual, multi-currency structure: a user from another country can’t decide without seeing the price in their own currency.
Our approach
- We put booking at the center. The search and booking step — the site’s one real job — was placed at the center of the first screen.
- We made language and currency equally reachable. Three languages and three currencies were positioned as a visible top-level choice, not a buried setting.
- We didn’t forget what happens after booking. A “My booking” section was added as a separate entry point so users can return to their reservation.
- We addressed hesitations up front. The FAQ section was built to clear up uncertainty about rental terms before the booking, not after.
The result
The result is an interface that greets users from different countries in their own language and currency, and carries them to a booking by the shortest route.
