About the project
Tokyo Bilişim provides services in software, hardware and information systems, and also operates as a computer technical service in Istanbul.
Starting point
The company does two different jobs, and their customers and their urgency differ: a corporate IT project is a long decision process, while technical service is usually urgent and individual. Telling both in the same voice risks convincing neither side.
Our approach
- We separated the two lines of business. Corporate IT solutions and technical service each got their own heading; visitors go straight to their own need.
- We tied technical service to local search. Istanbul-focused computer service searches were met in the content structure.
- We built trust through simplicity. Since exaggerated promises backfire in IT, we chose a minimal and clear narrative.
- We brought contact forward. Because urgent service needs convert through a direct call, contact was kept accessible.
The result
The result is a plain, reassuring IT site that serves the corporate project and the urgent service request separately.
